
Six years ago, I ran a Facebook ads experiment that was hugely successful. I’m doing it again, but differently, and you can participate!
Six years ago, I ran a Facebook ads experiment that was hugely successful. I’m doing it again, but differently, and you can participate!
The Reach objective and optimization allow you to reach as many people within an audience is possible, but while using frequency capping.
If you use Daily Unique Reach optimization, Facebook will show your ads to people up to once per day. Here’s what to consider…
A high Facebook ad frequency is often one of the reasons ads stop working. Here are several methods you can use to manage and control your frequency…
When and how should you optimize for actions or use CPC, CPM or Daily Unique Reach? Here’s a guide to help you understand when to use each…
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.