![](https://www.jonloomer.com/wp-content/uploads/2023/10/reservation.png)
Meta is rolling out the Reservation buying type to replace Reach and Frequency. Here is what that means and what is changing…
Meta is rolling out the Reservation buying type to replace Reach and Frequency. Here is what that means and what is changing…
Meta needs more options for controlling frequency with Facebook ads. Frequency capping is only available in rare situations right now.
The Reach objective and optimization allow you to reach as many people within an audience is possible, but while using frequency capping.
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