Meta is rolling out the Reservation buying type to replace Reach and Frequency. Here is what that means and what is changing…
Reservation Buying Type Replaces Reach and Frequency
Meta Needs Frequency Capping for More Optimization Options
Meta needs more options for controlling frequency with Facebook ads. Frequency capping is only available in rare situations right now.
Facebook Reach Objective and Optimization: Cap Ad Frequency While Maximizing Reach
The Reach objective and optimization allow you to reach as many people within an audience is possible, but while using frequency capping.
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