Facebook Reach can be confusing. This entry covers how to use Post-Level reporting on Facebook to better understand Facebook Post Reach and avoid errors.
Facebook Page Reach: Page-Level Reporting
Facebook Reach can be confusing. This entry covers how to use Page-Level reporting on Facebook to better understand Facebook Page reach and avoid errors.
Facebook Metrics: New Ways to Measure Ad and Page Engagement
Facebook has announced several new metrics that will help marketers better understand engagement with their ads and page. Here is what you need to know…
How Many Facebook Fans Visit Your Website or Convert?
How valuable is your Facebook fan base? Use this exercise to find out how many of your fans visited your website, opted in or bought from you.
Increased Post Frequency Is Helping and Killing Facebook Organic Reach
Brands are posting more frequently than ever on Facebook, and this can lead to both a positive and negative effect on organic reach. Here’s how…
Faceboocalypse: Report Proves Flaws in Facebook Reach and Shares
NewsWhip recently reported a steep drop in Facebook shares. Was this due to a drop in organic reach? Or was something else up? Here’s what happened…
Facebook Video Ad Features: Objective, CTA Button, Audience, Metrics
Facebook has launched some exciting new video capabilities for brands, both paid and organic. Here’s what you need to know…