Facebook has announced several new metrics that will help marketers better understand engagement with their ads and page. Here is what you need to know…
How Many Facebook Fans Visit Your Website or Convert?
How valuable is your Facebook fan base? Use this exercise to find out how many of your fans visited your website, opted in or bought from you.
Increased Post Frequency Is Helping and Killing Facebook Organic Reach
Brands are posting more frequently than ever on Facebook, and this can lead to both a positive and negative effect on organic reach. Here’s how…
Faceboocalypse: Report Proves Flaws in Facebook Reach and Shares
NewsWhip recently reported a steep drop in Facebook shares. Was this due to a drop in organic reach? Or was something else up? Here’s what happened…
Facebook Video Ad Features: Objective, CTA Button, Audience, Metrics
Facebook has launched some exciting new video capabilities for brands, both paid and organic. Here’s what you need to know…
Experiment: What Percentage of Facebook Fans REALLY Saw Your Post?
What percentage of your fans — who were online at the time — did you reach with your post? Learn how to find out here…
A Second Test: Are Brands Organically Reaching the Facebook News Feed?
The overwhelming sentiment from brands is that they aren’t reaching the News Feeds of their fans. So how do you explain these results?