When you turn on Advantage+ Creative, your Facebook ads will be automatically optimized based on your audience. Here’s how it works…
Advantage+ Creative: Automatically Optimize Facebook Ads
Reasons to Be Concerned About the Trend Toward Meta Automation
Lately, we’re seeing more and more examples of Meta using automation to replace manual campaign setup. I have my concerns. Here’s why…
Meta is Testing Custom Audience Expansion
Meta appears to be testing Custom Audience Expansion (no, not Targeting Expansion or Lookalike Expansion). Is this a good thing? Thoughts…
What is Meta Advantage?
Meta recently announced a new suite of ad products for optimization, personalization, and efficiency called Meta Advantage. What is it?
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Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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