Facebook is rolling out Advantage Custom Audiences. This could be good, but be ultra careful about how it’s used. Here’s why…
Facebook Advantage Custom Audiences: What You Need to Know
Advantage+ Creative: Automatically Optimize Facebook Ads
When you turn on Advantage+ Creative, your Facebook ads will be automatically optimized based on your audience. Here’s how it works…
Reasons to Be Concerned About the Trend Toward Meta Automation
Lately, we’re seeing more and more examples of Meta using automation to replace manual campaign setup. I have my concerns. Here’s why…
Meta is Testing Custom Audience Expansion
Meta appears to be testing Custom Audience Expansion (no, not Targeting Expansion or Lookalike Expansion). Is this a good thing? Thoughts…
What is Meta Advantage?
Meta recently announced a new suite of ad products for optimization, personalization, and efficiency called Meta Advantage. What is it?
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