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Facebook Advantage Custom Audiences: What You Need to Know

October 3, 2022 by Jon Loomer - No Comments

Facebook is rolling out Advantage Custom Audiences. This could be good, but be ultra careful about how it’s used. Here’s why…

Filed Under: Facebook Marketing Tutorials

Tagged With: Advantage Custom Audiences, Advantage Detailed Targeting, Advantage Lookalikes, Custom Audiences, Facebook Ads Targeting, Meta Advantage

Advantage+ Creative: Automatically Optimize Facebook Ads

August 8, 2022 by Jon Loomer - No Comments

When you turn on Advantage+ Creative, your Facebook ads will be automatically optimized based on your audience. Here’s how it works…

Filed Under: Facebook Marketing Tutorials

Tagged With: Advantage Plus, Advantage Plus Creative, Facebook Ads How To, Facebook Advertising, Facebook Dynamic Experiences, Meta Advantage

Reasons to Be Concerned About the Trend Toward Meta Automation

April 19, 2022 by Jon Loomer - No Comments

Lately, we’re seeing more and more examples of Meta using automation to replace manual campaign setup. I have my concerns. Here’s why…

Filed Under: Facebook Marketing Tutorials

Tagged With: Custom Audience Expansion, Facebook Ads How To, Facebook Advertising, Facebook Targeting Expansion, Lookalike Expansion, Meta Advantage

Meta is Testing Custom Audience Expansion

April 17, 2022 by Jon Loomer - No Comments

Meta appears to be testing Custom Audience Expansion (no, not Targeting Expansion or Lookalike Expansion). Is this a good thing? Thoughts…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Custom Audiences, Facebook Targeting Expansion, Lookalike Expansion, Meta Advantage

What is Meta Advantage?

March 29, 2022 by Jon Loomer - No Comments

Meta recently announced a new suite of ad products for optimization, personalization, and efficiency called Meta Advantage. What is it?

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Lookalike Audiences, Facebook Targeting Expansion, Meta Advantage

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For Advanced Facebook Marketers
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  • Blog
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    • Membership Info
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    • Reporting Master Class
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    • One-on-One with Jon
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    • Newsletter
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