
Facebook is rolling out Advantage Custom Audiences. This could be good, but be ultra careful about how it’s used. Here’s why…
Facebook is rolling out Advantage Custom Audiences. This could be good, but be ultra careful about how it’s used. Here’s why…
When you turn on Advantage+ Creative, your Facebook ads will be automatically optimized based on your audience. Here’s how it works…
Lately, we’re seeing more and more examples of Meta using automation to replace manual campaign setup. I have my concerns. Here’s why…
Meta appears to be testing Custom Audience Expansion (no, not Targeting Expansion or Lookalike Expansion). Is this a good thing? Thoughts…
Meta Advantage suite includes Advantage features and Advantage+ products. Here’s everything you need to know about each feature and product.
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