Lately, we’re seeing more and more examples of Meta using automation to replace manual campaign setup. I have my concerns. Here’s why…
Reasons to Be Concerned About the Trend Toward Meta Automation
Meta is Testing Custom Audience Expansion
Meta appears to be testing Custom Audience Expansion (no, not Targeting Expansion or Lookalike Expansion). Is this a good thing? Thoughts…
What is Meta Advantage?
Meta recently announced a new suite of ad products for optimization, personalization, and efficiency called Meta Advantage. What is it?
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