Facebook is rolling out Advantage Custom Audiences. This could be good, but be ultra careful about how it’s used. Here’s why…
Facebook Advantage Custom Audiences: What You Need to Know
Advantage+ Creative: Automatically Optimize Facebook Ads
When you turn on Advantage+ Creative, your Facebook ads will be automatically optimized based on your audience. Here’s how it works…
Reasons to Be Concerned About the Trend Toward Meta Automation
Lately, we’re seeing more and more examples of Meta using automation to replace manual campaign setup. I have my concerns. Here’s why…
Meta is Testing Custom Audience Expansion
Meta appears to be testing Custom Audience Expansion (no, not Targeting Expansion or Lookalike Expansion). Is this a good thing? Thoughts…
What is Meta Advantage?
Meta Advantage suite includes Advantage features and Advantage+ products. Here’s everything you need to know about each feature and product.
Training: Building Blocks
Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
Get Access!PHC
Power Hitters Club
Jon Loomer
BOOST your Facebook Marketing Skills
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
Click hereOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereDaily Advertising Tips
Daily Advertising Tips
The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my daily short-form videos. Nearly every day, I publish a 1-minute video with a short blog post.
Sign Up TodayShort-Form Video Blueprint
Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
Sign Up
