Facebook groups for pages are now available to link communities to brand pages. Benefits include posting as your page in a group setting. Details here…
Facebook News Feed Updates: Authenticity and Video Completion
In its ongoing battle with inauthentic content, Facebook makes two more updates to the news feed algorithm. Here is what you need to know…
Facebook Power Editor: Track and Optimize for Multiple Conversions
With Facebook’s Power Editor, you can track and optimize for multiple conversions. Here’s how and why it’s so important…
Facebook Auto-Play Video Ads Will Work, And You Might Even Like Them
It’s been nearly a year since Facebook initially discussed plans for auto-play video ads. Backlash delayed the launch, but these ads will work.
How to View the Comments on a Dark or Unpublished Facebook Post
Unpublished Facebook posts are very effective for advertising, but monitoring the comments can be a challenge. Here’s how, complete with video!