Why should you use Facebook Conversion Tracking when setting up ads that lead to conversions? Here’s a convincing case study!
Facebook updated ad creation design within the self-serve ad tool and Power Editor to favor an objective-based focus. Here’s what you need to know.
Do you know how to set Conversion Value when you create an offsite pixel using Conversion Tracking with Facebook ads? Here’s how you do it!
Are the conversion numbers Facebook is reporting not what you think they are? I did some investigative work…
Chances are that if you’re like typical advertisers measuring Facebook ad success, you’re doing it wrong. Here’s how to do it and why.