Why should you use Facebook Conversion Tracking when setting up ads that lead to conversions? Here’s a convincing case study!
New Facebook Ad Design Puts Focus on Objectives: What You Need to Know
Facebook updated ad creation design within the self-serve ad tool and Power Editor to favor an objective-based focus. Here’s what you need to know.
Facebook Offsite Conversion Tracking: How to Set Conversion Value
Do you know how to set Conversion Value when you create an offsite pixel using Conversion Tracking with Facebook ads? Here’s how you do it!
The Hidden Meaning of Offsite Conversions from Facebook Ads
Are the conversion numbers Facebook is reporting not what you think they are? I did some investigative work…
Facebook Ads: The Metric for Measuring Success and ROI
Chances are that if you’re like typical advertisers measuring Facebook ad success, you’re doing it wrong. Here’s how to do it and why.