
One of advertisers’ biggest mistakes is taking Meta Ads Manager conversion results at face value. Here’s a guide to help add context…
One of advertisers’ biggest mistakes is taking Meta Ads Manager conversion results at face value. Here’s a guide to help add context…
Attribution is critical to successful Meta advertising. When mistakes are made, it impacts nearly every step of your advertising.
If you aren’t using Compare Attribution Settings in Ads Manager, you are missing out on important context — and extra conversions.
Meta rolls out Engaged-View Attribution to count conversions that result from deeper engagement with skippable video ads. Details here…
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