Instant forms allow advertisers to collect contact info from leads without sending them to an external website. Here’s your complete guide.
A Guide to Instant Forms
A Guide to Audience Segments
Audience Segments provide visibility into the delivery of your ads when algorithmic targeting is in play. Here’s a guide on how to use them…
Does Targeting Still Matter?
There was a time when targeting inputs were critical to Meta advertising success. Targeting matters less now, and it may not matter at all.
First Conversion vs. All Conversions for Meta Ads Attribution
Meta is rolling out the ability to isolate First Conversion and All Conversions when comparing attribution settings. Here’s what that means…
How Meta’s Algorithmic Audience Targeting Impacts Ad Distribution: A Test
How Meta distributes ad delivery in the age of algorithmic audience targeting and expansion is no longer a mystery, thanks to this test…
Training: Building Blocks
Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
Get Access!PHC
Power Hitters Club
Jon Loomer
BOOST your Facebook Marketing Skills
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
Click hereOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereDaily Advertising Tips
Daily Advertising Tips
The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my daily short-form videos. Nearly every day, I publish a 1-minute video with a short blog post.
Sign Up TodayShort-Form Video Blueprint
Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
Sign Up
