What is Advantage+ Audience? It’s the future of Meta ads targeting. Here’s how it works and how it’s different from what you’ve used so far.
How Advantage+ Audience Works
Create a Traffic Campaign with Instagram Profile Conversion Location
When you create Traffic campaigns using the Instagram Profile conversion location, you can optimize for Instagram profile visits. Here’s how.
Meta Ads Benchmarking for Personalized Insights on Performance
Meta offers an Ads Benchmarking tool to compare your results to peer ad sets based on industry, location, objective, and more. Here’s how…
A Message for Agencies: What Are You Scared Of?
Some agencies are scared to let their clients see how they set up their campaigns. Why do they think that this is what makes them valuable?
How to Create an A/B Test in Meta Experiments
An A/B test in Meta Experiments helps you isolate the impact of a single variable (targeting, optimization, placement) on performance.
Meta Ads for Beginners: FREE
Meta Ads for Beginners: FREE
Meta Ads for Beginners is a free subscription to daily emails meant to grow your knowledge and confidence in Meta advertising.
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Advertising Foundations: 8-Part Series [FREE]
There are 8 primary characteristics of successful Meta advertisers that separate them from the rest. Subscribe to get this free 8-part series emailed to your inbox.
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Jon Loomer
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Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
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The Pubcast with Jon Loomer
Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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