After more than 10 years, I’ve discovered that Meta doesn’t define click attribution the way I thought it did. It took a test to uncover it.
Uncovering the Reality of Meta Click Attribution
Recommended Aspect Ratios By Placement for Meta Ad Creative
This is a helpful guide that outlines the recommended aspect ratios by ad placement, which often conflict with what Meta requests.
3 Times You Should Prioritize Remarketing Over Meta’s Algorithmic Ad Targeting
Remarketing is mostly unnecessary because it happens naturally using Meta’s algorithmic targeting. There are exceptions when it makes sense.
Meta Ads Targeting and Optimization’s Fatal Flaw
Meta ads targeting and optimization has a fatal flaw related to how Meta searches out the people likely to perform our desired action…
When Do Targeting Inputs Matter?
When are your targeting inputs respected as tight constraints? When are they only suggestions? When is your audience expanded? A comparison.
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Video Alerts
The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my short-form videos. I publish a 1-minute video with a short blog post three days per week.
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Jon Loomer
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The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
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Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” A new episode is published every Wednesday on your favorite podcasting platform.
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Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
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