There are more than 10 different types of Facebook Sponsored Stories. They are easy and efficient to create. Here’s the what, why and how…
Facebook Conversion Specs: How to Optimize for Page Post Ad Actions
Most advertisers do not realize that they can customize the way their Facebook ads are optimized through the use of conversion specs. Here’s how…
Facebook Ads Tip: How to Create a Dark or Unpublished Facebook Post
Advertisers now have the ability to create an unpublished or “dark” post that can be promoted in the News Feeds of Fans. Here’s how…
Facebook Lookalike Audiences: A Complete Guide
Lookalike audiences allow you to target cold audiences of people who are similar to your current customers using Meta ads. Here’s how…
Tutorial: Where Are Your Fans? How to Understand Geography on Facebook
Do you know where your Fans are? Dennis Yu stops by to provide tips on how to find out where your Facebook fans are and how to maximize that data.