You may have seen a drop in Facebook ads performance due to iOS 14. But the biggest impact may have nothing to do with opt-outs.
Tip: Facebook Ads Reporting Window
Due to the way Facebook handles reporting of opted-out users, you may need to adjust your reporting window in Ads Manager. Here’s why…
Facebook Ads Audiences That Aren’t Impacted by iOS and Browser Restrictions
Your website custom audiences may be shrinking due to iOS and browser restrictions. Here is a list of 9 options you should consider using…
Example: Use URL Parameters to Verify Facebook Ads Results
I previously showed you how to use URL parameters to verify Facebook conversions. Here’s an example of how I uncovered 40% more conversions.
How to Use Value Optimization for Facebook Ads
Value Optimization allows you to optimize your Facebook ads to reach people most likely to lead to the highest value conversions. Here’s how.