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Example: Use URL Parameters to Verify Facebook Ads Results

December 20, 2021 by Jon Loomer - No Comments

I previously showed you how to use URL parameters to verify Facebook conversions. Here’s an example of how I uncovered 40% more conversions.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Conversion Attribution, Facebook Ads How To, Facebook Advertising, Facebook URL Parameters, Google Analytics, iOS 14

How to Use Value Optimization for Facebook Ads

October 6, 2021 by Jon Loomer - No Comments

Value Optimization allows you to optimize your Facebook ads to reach people most likely to lead to the highest value conversions. Here’s how.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Aggregated Event Measurement, Facebook Value Optimization, iOS 14

Facebook Attribution Setting Default Changes Again

October 3, 2021 by Jon Loomer - No Comments

The default Facebook Attribution Setting has changed again — now back to 7-day click and 1-day view. Here’s what it means for your ads…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Attribution, Facebook Attribution Setting, iOS 14

Audience Targeting Options Facebook Needs in the Age of Less Tracking

August 9, 2021 by Jon Loomer - No Comments

Audience creation is negatively impacted by restrictions on tracking related to iOS 14. But what could Facebook provide instead? A list…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Targeting, Facebook Custom Audiences, Facebook Page Engagement Custom Audiences, Facebook Pixel, Facebook Website Custom Audiences, iOS 14

Elimination of the 72-Hour Pause for Facebook Ad Set Optimization

July 26, 2021 by Jon Loomer - No Comments

Facebook has removed the 72-hour pause of ad sets related to Aggregated Event Measurement changes in official documentation.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Aggregated Event Measurement, iOS 14

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Jon Loomer Digital
For Advanced Facebook Marketers
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  • Blog
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    • Membership Info
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  • Help
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    • One-on-One with Jon
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    ▼
    • Free Webinar
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