During this time of uncertainty, you must prepare your clients for a drop in performance due to iOS 14. Here’s how to set expectations.
The future of a privacy-altered world without pixels and tracking is less relevant and personalized ads. They’ll suck. Do people want that?
There’s a lot of freaking out about iOS 14 among the Facebook advertising community and a lot of people taking advantage of it. Breathe…
The 8-event limit and domain verification, steps required of Facebook advertisers related to iOS 14, creates big issues for some businesses.
Problem: If your customers convert on a third party domain, you can’t verify that domain, configure events, or optimize for those events.