Your website custom audiences may be shrinking due to iOS and browser restrictions. Here is a list of 9 options you should consider using…
Facebook Ads Audiences That Aren’t Impacted by iOS and Browser Restrictions
Example: Use URL Parameters to Verify Facebook Ads Results
I previously showed you how to use URL parameters to verify Facebook conversions. Here’s an example of how I uncovered 40% more conversions.
How to Use Value Optimization for Facebook Ads
Value Optimization allows you to optimize your Facebook ads to reach people most likely to lead to the highest value conversions. Here’s how.
Facebook Attribution Setting Default Changes Again
The default Facebook Attribution Setting has changed again — now back to 7-day click and 1-day view. Here’s what it means for your ads…
Audience Targeting Options Facebook Needs in the Age of Less Tracking
Audience creation is negatively impacted by restrictions on tracking related to iOS 14. But what could Facebook provide instead? A list…
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Jon Loomer
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Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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