The default Facebook Attribution Setting has changed again — now back to 7-day click and 1-day view. Here’s what it means for your ads…
Audience Targeting Options Facebook Needs in the Age of Less Tracking
Audience creation is negatively impacted by restrictions on tracking related to iOS 14. But what could Facebook provide instead? A list…
Elimination of the 72-Hour Pause for Facebook Ad Set Optimization
Facebook has removed the 72-hour pause of ad sets related to Aggregated Event Measurement changes in official documentation.
Campaign Optimization Using Non-Prioritized Facebook Events
Some Facebook advertisers are now able to optimize for non-prioritized events, a great workaround for a challenging limitation.
Enforcement of iOS 14 Changes for Facebook Advertisers Begins
Apple’s enforcement of iOS 14 rules related to Facebook ads has begun. Here’s everything that you need to know…