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**Leverage Custom Events** for reporting, optimization, and targeting!

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Facebook Conversion Optimization and Domain Verification: Shopify

April 5, 2021 by Jon Loomer - No Comments

If you sell products on Shopify, you face the challenge of verifying your domain to configure conversion events. That may be changing…

Filed Under: Meta Marketing Tutorials

Tagged With: Domain Verification, iOS 14, Meta Ads How To, Meta Advertising

iOS 14 Resources for Facebook Advertisers

March 25, 2021 by Jon Loomer - No Comments

There is a lot for Facebook advertisers to know related to iOS 14 and related changes. Here is an extensive collection of iOS 14 resources.

Filed Under: Meta Marketing News and Information, Meta Marketing Tutorials

Tagged With: iOS 14, Meta Ads How To, Meta Advertising

Where Are My Client’s Hidden Facebook Events?

March 14, 2021 by Jon Loomer - No Comments

When configuring Facebook web events for Aggregated Event Measurement, are you noticing hidden events? Here’s why and what to do…

Filed Under: Meta Marketing Tutorials

Tagged With: Aggregated Event Measurement, Custom Conversions, iOS 14, Meta Ads How To, Meta Advertising, Meta Pixel

How to Share Facebook Custom Conversions

March 11, 2021 by Jon Loomer - No Comments

If you need access to a custom conversion for optimization, reporting, or configuring events, it needs to be shared. It’s not that easy…

Filed Under: Meta Marketing Tutorials

Tagged With: Aggregated Event Measurement, Custom Conversions, iOS 14, Meta Ads How To, Meta Advertising, Meta Business Manager

How to Prepare Facebook Ads Clients for iOS 14

March 4, 2021 by Jon Loomer - No Comments

During this time of uncertainty, you must prepare your clients for a drop in performance due to iOS 14. Here’s how to set expectations.

Filed Under: Meta Marketing Tutorials

Tagged With: iOS 14, Meta Ads How To, Meta Advertising

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Jon Loomer Digital
For Advanced Facebook Marketers
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  • Blog
  • Access
    ▼
    • Membership Info
    • PHC Login
    • Agencies
    • One-on-One
    • Custom Event Mastery
  • Free
    ▼
    • Newsletter
    • Beginners
    • Quiz
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    • Safe Zones
    • JonBot
  • Videos