There is a lot for Facebook advertisers to know related to iOS 14 and related changes. Here is an extensive collection of iOS 14 resources.
iOS 14 Resources for Facebook Advertisers
Where Are My Client’s Hidden Facebook Events?
When configuring Facebook web events for Aggregated Event Measurement, are you noticing hidden events? Here’s why and what to do…
How to Share Facebook Custom Conversions
If you need access to a custom conversion for optimization, reporting, or configuring events, it needs to be shared. It’s not that easy…
How to Prepare Facebook Ads Clients for iOS 14
During this time of uncertainty, you must prepare your clients for a drop in performance due to iOS 14. Here’s how to set expectations.
These Ads Suck: Will Users in a Privacy-Altered World Like What They See?
The future of a privacy-altered world without pixels and tracking is less relevant and personalized ads. They’ll suck. Do people want that?
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