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How to Share Facebook Custom Conversions

March 11, 2021 by Jon Loomer - No Comments

If you need access to a custom conversion for optimization, reporting, or configuring events, it needs to be shared. It’s not that easy…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Aggregated Event Measurement, Facebook Business Manager, Facebook Custom Conversions, iOS 14

How to Prepare Facebook Ads Clients for iOS 14

March 4, 2021 by Jon Loomer - No Comments

During this time of uncertainty, you must prepare your clients for a drop in performance due to iOS 14. Here’s how to set expectations.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, iOS 14

These Ads Suck: Will Users in a Privacy-Altered World Like What They See?

February 25, 2021 by Jon Loomer - No Comments

The future of a privacy-altered world without pixels and tracking is less relevant and personalized ads. They’ll suck. Do people want that?

Filed Under: Facebook Marketing Editorial

Tagged With: Facebook Advertising, iOS 14

Don’t Freak Out: How to Approach Facebook Advertising Changes Inspired by iOS 14

February 23, 2021 by Jon Loomer - No Comments

There’s a lot of freaking out about iOS 14 among the Facebook advertising community and a lot of people taking advantage of it. Breathe…

Filed Under: Facebook Page Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, iOS 14

8-Event Limit and Domain Verification Scenarios: iOS 14 Challenges

February 21, 2021 by Jon Loomer - No Comments

The 8-event limit and domain verification, steps required of Facebook advertisers related to iOS 14, creates big issues for some businesses.

Filed Under: Facebook Marketing Tutorials

Tagged With: 8-Event Limit, iOS 14

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For Advanced Facebook Marketers
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