This Facebook ads experimentation guide focuses on the 18 areas that are prime for testing, as well as what you should consider for each.
How to Use Facebook Lookalike Expansion
When Facebook Lookalike Expansion is enabled, your audience will dynamically expand beyond the percentage you selected to get better results.
Facebook Ads Guide: 55 Custom Audiences to Target People Ready to Act
Custom Audiences are no longer as simple as targeting your email list. There are now nearly limitless options. Here is a list of 55 to get you started…
Facebook Ads: Create a Value-Based Lookalike Audience
Facebook advertisers can now use lifetime value (LTV) and value-based Custom Audiences to target users similar to their highest value customers. Here’s how.
Create Facebook Lookalike Audiences From Multiple Countries or Regions
Facebook solved a major annoyance by allowing advertisers to create Lookalike Audiences for multiple countries and regions at once. Here’s what changed…