How should you approach creative testing? Well, it depends on the situation, what you care about, and what you’re trying to accomplish…
Optimize Creative with Flexible Formats, But I Have Questions
Meta is rolling out Flexible Formats for creative optimization. It’s interesting, but there are some nagging issues…
New Facebook Ads Feature: Dynamic Experiences
There’s a new Facebook ads feature rolling out called Dynamic Experiences, that allows automatic enhancements to text and creative.
Facebook Ads: How to Optimize Text Per Person
Facebook allows you to optimize text per person, moving Primary Text, Headline, and Description when it may lead to better results.
A Facebook Ads Experimentation Guide
This Facebook ads experimentation guide focuses on the 18 areas that are prime for testing, as well as what you should consider for each.