An A/B test in Meta Experiments helps you isolate the impact of a single variable (targeting, optimization, placement) on performance.
How to Create an A/B Test in Meta Experiments
2 Ways to Create A/B Split Tests of Organic Content on Facebook
Did you know that you can create A/B split tests of organic content on Facebook? Here’s how they work and what we can learn from them…
A Facebook Ads Experimentation Guide
This Facebook ads experimentation guide focuses on the 18 areas that are prime for testing, as well as what you should consider for each.
Create Facebook Split Test with Ad Set Duplication
You can create an A/B split test of an actively running Facebook ad set by duplicating it. Here are the steps to getting this done…
New Feature: Facebook Creative Split Testing
Facebook creative split testing is an update of Facebook’s built-in split testing feature to help advertisers test to find the best-performing ad unit.
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