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While Dynamic Creative was introduced in 2017, it’s possible that this feature has never been more relevant. Here’s how to approach using it.
While Dynamic Creative was introduced in 2017, it’s possible that this feature has never been more relevant. Here’s how to approach using it.
How should you approach creative testing? Well, it depends on the situation, what you care about, and what you’re trying to accomplish…
An A/B test in Meta Experiments helps you isolate the impact of a single variable (targeting, optimization, placement) on performance.
Did you know that you can create A/B split tests of organic content on Facebook? Here’s how they work and what we can learn from them…
This Facebook ads experimentation guide focuses on the 18 areas that are prime for testing, as well as what you should consider for each.
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.