Facebook recently launched Audience Overlap that helps advertisers find the overlap between Custom Audiences, Lookalike Audiences and Saved Audiences.
Facebook Audience Overlap: Find Commonalities Between Audiences
Priority List: 13 Audiences to Target Using Facebook Ads
Not sure which groups of people you should target with your Facebook ads? Here’s a priority list of 13 audiences you should consider targeting and why.
Should You Use Interest Targeting of Your Organic Facebook Posts?
Will limiting the reach of your organic posts to the fans who have specific interests help distribution? Here’s a test to take a look…
Core Audiences: How to Target Facebook Ads Using Behaviors
Advertisers can target Facebook users based on behaviors on and away from Facebook. Here’s how, complete with examples…
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