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A recent study suggests that about 30-percent of Facebook interests used for ad targeting are inaccurate. Here’s what was found…
A recent study suggests that about 30-percent of Facebook interests used for ad targeting are inaccurate. Here’s what was found…
Facebook removed a ton of detailed targeting options on January 19, far more than was expected. Here’s what you should do about it…
Facebook allows users to see and edit the interests that advertisers can use to target their individual profiles. Here’s how…
Facebook quietly announced some new and reinstated professional target options. We did a quick review to see what may have changed.
Facebook recently launched Audience Overlap that helps advertisers find the overlap between Custom Audiences, Lookalike Audiences and Saved Audiences.
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.