A recent study suggests that about 30-percent of Facebook interests used for ad targeting are inaccurate. Here’s what was found…
Facebook Removed Thousands of Detailed Targeting Options
Facebook removed a ton of detailed targeting options on January 19, far more than was expected. Here’s what you should do about it…
Facebook Interest Targeting: How Your Profile is Targeted (The Good and Bad)
Facebook allows users to see and edit the interests that advertisers can use to target their individual profiles. Here’s how…
New and Reinstated Professional Targeting Options on Facebook
Facebook quietly announced some new and reinstated professional target options. We did a quick review to see what may have changed.
Facebook Audience Overlap: Find Commonalities Between Audiences
Facebook recently launched Audience Overlap that helps advertisers find the overlap between Custom Audiences, Lookalike Audiences and Saved Audiences.