There are nearly limitless ways to target your potential audience with Meta ads. This is your ultimate guide to those targeting options…
Should You Automatically Apply Delivery Recommendations?
Meta wants to automate adjustments to your campaigns to improve results by automatically accepting delivery recommendations. Should you?
Advantage Targeting: How Meta Audience Expansion Products Work
Advantage Detailed Targeting, Advantage Lookalike, and Advantage Custom Audience are often misunderstood (with reason). Let’s clear it up…