Meta wants to automate adjustments to your campaigns to improve results by automatically accepting delivery recommendations. Should you?
Should You Automatically Apply Delivery Recommendations?
Where Did the Inspect Tool Go?
What in the world happened to the Inspect Tool? The feature housed Audience Saturation, Auction Competition, and more. It’s gone…
Facebook Audience and Auction Overlap and When It’s a Problem
Is Auction Overlap preventing your ads from performing? In this article, learn what Auction Overlap is, how to detect it, and what to do.
How to Use Facebook Automated Rules to Prevent Auction Overlap
Auction Overlap can cause ad sets with overlapping audiences to underperform. You can manage this with Automated Rules. Here’s how…
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