What in the world happened to the Inspect Tool? The feature housed Audience Saturation, Auction Competition, and more. It’s gone…
Facebook Ads and Audience Saturation
Audience Saturation can lead to a drop in Facebook ads performance. But, how do you detect it and what do you do about it? Do this…
How Competition Impacts Facebook Ads Costs
Competition in the Facebook ad auction can be a major driver of your costs and profitability. Here’s what you can monitor and do as a result.
How to Use Facebook Automated Rules to Prevent Auction Overlap
Auction Overlap can cause ad sets with overlapping audiences to underperform. You can manage this with Automated Rules. Here’s how…
Facebook Ads Inspect Tool: A Guide
The Facebook ads Inspect Tool can help diagnose issues related to auction competition, audience overlap, ad fatigue, and more. Let’s take a closer look…