Not all website visitors are created equal. In this post, I detail eight methods you can use to target the highest quality visitors.
Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager
You can create a custom Facebook event for people who watched embedded YouTube videos on your website using Google Tag Manager. Here’s how…
The Problems with Facebook Ads Optimization
There are inherent problems with how Facebook ads optimization works that can lead to misleading results and watered-down audiences.
How to Optimize For and Track Facebook Custom Events
Until now, advertisers were unable to optimize for or track Facebook custom events without mapping to custom conversions. That’s changed…
Facebook Pixel Events and Custom Conversions: Best Practices
Read this guide to understand when to use Facebook pixel events and custom conversions for a thorough understanding of best practices.