![](https://www.jonloomer.com/wp-content/uploads/2021/10/target-quality-website-visitors-rec.png)
Not all website visitors are created equal. In this post, I detail eight methods you can use to target the highest quality visitors.
Not all website visitors are created equal. In this post, I detail eight methods you can use to target the highest quality visitors.
You can create a custom Facebook event for people who watched embedded YouTube videos on your website using Google Tag Manager. Here’s how…
There are inherent problems with how Facebook ads optimization works that can lead to misleading results and watered-down audiences.
Until now, advertisers were unable to optimize for or track Facebook custom events without mapping to custom conversions. That’s changed…
Read this guide to understand when to use Facebook pixel events and custom conversions for a thorough understanding of best practices.
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.