I use website custom audiences in 10 primary ways using base methods, standard events, and custom events. Here’s exactly what I do…
10 Facebook Website Custom Audience Strategies
Custom Facebook Web Events That I Use
I use custom web events that fire for quality traffic activity, video engagement, and audio player clicks on my site. Here’s what I use…
The Facebook Ads Metrics That Matter
Part of the battle is knowing which Facebook ads metrics actually matter. These are the metrics in my column preset I call “The Good Stuff.”
How to Use Google Tag Manager to Manage the Facebook Pixel and Events
I use Google Tag Manager to add the base pixel code and create both standard and custom pixel events. Here are the details of what I do…
How to Optimize For and Track Facebook Custom Events
Until now, advertisers were unable to optimize for or track Facebook custom events without mapping to custom conversions. That’s changed…
Training: Building Blocks
Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
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Power Hitters Club
Jon Loomer
BOOST your Facebook Marketing Skills
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereDaily Advertising Tips
Daily Advertising Tips
The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my daily short-form videos. Nearly every day, I publish a 1-minute video with a short blog post.
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Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
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