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I use custom web events that fire for quality traffic activity, video engagement, and audio player clicks on my site. Here’s what I use…
I use custom web events that fire for quality traffic activity, video engagement, and audio player clicks on my site. Here’s what I use…
Part of the battle is knowing which Facebook ads metrics actually matter. These are the metrics in my column preset I call “The Good Stuff.”
I use Google Tag Manager to add the base pixel code and create both standard and custom pixel events. Here are the details of what I do…
Until now, advertisers were unable to optimize for or track Facebook custom events without mapping to custom conversions. That’s changed…
Are you properly using custom conversions to track and optimize for your Facebook ad conversions? Here’s a detailed guide to get started…
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.