I use custom web events that fire for quality traffic activity, video engagement, and audio player clicks on my site. Here’s what I use…
The Facebook Ads Metrics That Matter
Part of the battle is knowing which Facebook ads metrics actually matter. These are the metrics in my column preset I call “The Good Stuff.”
How to Use Google Tag Manager to Manage the Facebook Pixel and Events
I use Google Tag Manager to add the base pixel code and create both standard and custom pixel events. Here are the details of what I do…
How to Optimize For and Track Facebook Custom Events
Until now, advertisers were unable to optimize for or track Facebook custom events without mapping to custom conversions. That’s changed…
Facebook Custom Conversions: The Ultimate Guide
Are you properly using custom conversions to track and optimize for your Facebook ad conversions? Here’s a detailed guide to get started…