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Facebook can automatically detect events on your website based on contextual clues. Here’s what you need to know about Automatic Events…
Facebook can automatically detect events on your website based on contextual clues. Here’s what you need to know about Automatic Events…
Facebook event parameters are important for granular reporting and powerful targeting. Here’s what to know and how to get started…
Even if you’re running an engagement, traffic, or awareness Facebook ads campaign, you should track surprise conversions. Here’s how…
The Event Setup Tool helps you create standard events without the need for code. But, are the tool’s limitations worth the hassle?
I use website custom audiences in 10 primary ways using base methods, standard events, and custom events. Here’s exactly what I do…
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.