Custom conversions have some similarities with standard and custom events, but they have a very specific role. Let’s clear up the confusion.
Facebook Ads and the Role of Custom Conversions
How to Set Up Automatic Events for Your Meta Pixel
Facebook can automatically detect events on your website based on contextual clues. Here’s what you need to know about Automatic Events…
Facebook Event Parameters for Granular Reporting and Targeting
Facebook event parameters are important for granular reporting and powerful targeting. Here’s what to know and how to get started…
Surprise Facebook Ads Conversions
Even if you’re running an engagement, traffic, or awareness Facebook ads campaign, you should track surprise conversions. Here’s how…
Is the Event Setup Tool Worth the Hassle?
The Event Setup Tool helps you create standard events without the need for code. But, are the tool’s limitations worth the hassle?
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