Many issues with Meta pixel events, custom conversions, and custom audiences can be traced to using “URL equals” instead of “URL contains.”
The Event Setup Tool helps you create standard events without the need for code. But, are the tool’s limitations worth the hassle?
You may need to add Facebook pixel event code with parameters to your website manually. Here’s how, including a simple solution…
Facebook pixel events are critical for optimization, tracking, and retargeting. That’s why the Pixel Event Setup Tool is so helpful.