Many issues with Meta pixel events, custom conversions, and custom audiences can be traced to using “URL equals” instead of “URL contains.”
Do Not Use URL Equals for Meta Events and Audiences
Is the Event Setup Tool Worth the Hassle?
The Event Setup Tool helps you create standard events without the need for code. But, are the tool’s limitations worth the hassle?
How to Create Facebook Pixel Events and Parameters Manually
You may need to add Facebook pixel event code with parameters to your website manually. Here’s how, including a simple solution…
How to Use the Facebook Pixel Event Setup Tool
Facebook pixel events are critical for optimization, tracking, and retargeting. That’s why the Pixel Event Setup Tool is so helpful.
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