Data within your Events Manager, custom conversion overview, and Ads Manager will never match up and it’s due to TWO types of deduplication.
Meta Ads Attribution Setting: A Complete Guide
The Attribution Setting controls how your ads are delivered and how conversions are reported. It’s not straightforward. This guide will help.
How I Use Facebook Custom Conversions for Reporting and Optimization
Custom conversions add granularity for reporting and optimization. Here’s how I use them for three specific scenarios.
Why You Should Use the Facebook Pixel Helper Chrome Extension
Do you use the Facebook Pixel Helper Chrome extension? It’s a great free tool that can be used for testing and learning. Here’s how I use it.
Facebook Ads and the Role of Custom Conversions
Custom conversions have some similarities with standard and custom events, but they have a very specific role. Let’s clear up the confusion.