Data within your Events Manager, custom conversion overview, and Ads Manager will never match up and it’s due to TWO types of deduplication.
The Attribution Setting controls how your ads are delivered and how conversions are reported. It’s not straightforward. This guide will help.
Custom conversions add granularity for reporting and optimization. Here’s how I use them for three specific scenarios.
Do you use the Facebook Pixel Helper Chrome extension? It’s a great free tool that can be used for testing and learning. Here’s how I use it.
Custom conversions have some similarities with standard and custom events, but they have a very specific role. Let’s clear up the confusion.