
Custom conversions add granularity for reporting and optimization. Here’s how I use them for three specific scenarios.
Custom conversions add granularity for reporting and optimization. Here’s how I use them for three specific scenarios.
Do you use the Facebook Pixel Helper Chrome extension? It’s a great free tool that can be used for testing and learning. Here’s how I use it.
Facebook event parameters are important for granular reporting and powerful targeting. Here’s what to know and how to get started…
You can isolate your most valuable website visitors by creating audiences of people based on web event frequency. Here’s how…
I use custom web events that fire for quality traffic activity, video engagement, and audio player clicks on my site. Here’s what I use…
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