In this post, I clear up what the Facebook Conversions API is, why it’s important, some misconceptions related to iOS 14, and more.
Importance of the Facebook Conversions API
How to Use Google Tag Manager to Manage the Facebook Pixel and Events
I use Google Tag Manager to add the base pixel code and create both standard and custom pixel events. Here are the details of what I do…
ERROR: “This event hasn’t been set up on any of your domains”
You may be seeing an error in Ads Manager starting with, “This event hasn’t been set up on any of your domains.” It’s related to iOS 14.
Facebook Website Custom Audiences: A Definitive Guide for Remarketing
Those who have the most success with Facebook ads have mastered remarketing with Website Custom Audiences. Here’s everything you need to know…
Facebook Pixel Events and Custom Conversions: Best Practices
Read this guide to understand when to use Facebook pixel events and custom conversions for a thorough understanding of best practices.
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