I use website custom audiences in 10 primary ways using base methods, standard events, and custom events. Here’s exactly what I do…
Facebook Ads Audiences That Aren’t Impacted by iOS and Browser Restrictions
Your website custom audiences may be shrinking due to iOS and browser restrictions. Here is a list of 9 options you should consider using…
My Next Facebook Ads Experiment
I’m running a new Facebook ads experiment. If you’re one of my most engaged website visitors, you’re probably seeing the ads right now…
8 Ways to Target Quality Website Visitors with Facebook Ads
Not all website visitors are created equal. In this post, I detail eight methods you can use to target the highest quality visitors.
Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager
You can create a custom Facebook event for people who watched embedded YouTube videos on your website using Google Tag Manager. Here’s how…