Audience creation is negatively impacted by restrictions on tracking related to iOS 14. But what could Facebook provide instead? A list…
The Experiment 2021: Ads Don’t Have to Suck
Six years ago, I ran a Facebook ads experiment that was hugely successful. I’m doing it again, but differently, and you can participate!
Create an Audience of People Who Spent the Most Time on Your Website
One way to isolate your high-quality website visitors is by targeting website custom audiences based on time on your website. Here’s how…
Facebook Website Custom Audiences: A Definitive Guide for Remarketing
Those who have the most success with Facebook ads have mastered remarketing with Website Custom Audiences. Here’s everything you need to know…
Facebook Pixel Events and Custom Conversions: Best Practices
Read this guide to understand when to use Facebook pixel events and custom conversions for a thorough understanding of best practices.