Interest targeting of Facebook ads was once the best way to reach your ideal audience. That’s no longer the case. Do these things first…
WCA Lookalike: Target Facebook Users Similar to Website Visitors
Facebook now allows you to target users similar to people who have visited your website in ads via Lookalike Audiences. Here’s all you need to know…
Facebook Website Custom Audiences: Increase Fans, Traffic and Sales
Facebook Custom Audiences are a great tool for increasing relevant fans, traffic and sales with ads. Here are a few powerful strategies to execute…
Website Custom Audiences: Target Visitors with Facebook Ads (Not FBX!)
Facebook is rolling out Website Custom Audiences — possibly the most intriguing update that’s been made to advertising in quite some time.