There are several different ways to target your website visitors using website custom audiences (I previously wrote about 10 of them). But, I wanted to give you some examples of how I use the approach to create audiences for people who visit specific pages or websites.
![Website Custom Audience for Specific Pages](https://www.jonloomer.com/wp-content/uploads/2022/02/Screen-Shot-2022-02-23-at-10.29.24-AM-700x417.png)
So, here are a few of the specific strategies that I use…
Confirmation Pages
First, I’ll create an audience of people who hit the confirmation page for specific purchases and opt-ins.
Know that you can use the method of creating an audience based on the standard event and parameters. I’ve always used the URL, and I think it’s because I was creating these audiences before I started using events. It was an old habit.
I use these audiences for both targeting and exclusion purposes. Let’s provide an example.
I create an audience for people who opted-in to my free webinar during the past 30 days.
![Website Custom Audience for Specific Pages](https://www.jonloomer.com/wp-content/uploads/2022/02/Screen-Shot-2022-02-23-at-10.32.35-AM-700x426.png)
I’ll target these people to promote a related paid product. But, of course, I’ll exclude those people who already bought that product. One of the ways I exclude those people is also by using a website custom audience based on the confirmation page.
![Website Custom Audience Specific Page](https://www.jonloomer.com/wp-content/uploads/2022/02/Screen-Shot-2022-02-23-at-10.36.41-AM-700x656.png)
Individual Blog Posts
When I publish a new blog post, I’ll create a website custom audience of everyone who read it.
![](https://www.jonloomer.com/wp-content/uploads/2022/02/Screen-Shot-2022-02-23-at-10.39.10-AM-700x432.png)
I can use this in multiple ways. First, I could target these people who read the post when promoting a related product.
Second (and the way I most commonly use it), I can promote the blog post and exclude those who already read it.
![](https://www.jonloomer.com/wp-content/uploads/2022/02/Screen-Shot-2022-02-23-at-10.41.42-AM-700x701.png)
It’s a small way to limit waste since there’s really no reason to reach those who already read the post.
Isolate By Specific Topic
Another way I use this is to isolate website readers by a specific topic. For example, maybe I have a training about how to use the (Meta?) pixel. I can create an audience of people who viewed any page of my website that includes “pixel” in the URL.
![Website Custom Audience Specific Page](https://www.jonloomer.com/wp-content/uploads/2022/02/Screen-Shot-2022-02-23-at-10.44.05-AM-700x432.png)
Unlike the blog post example above (where I was isolating viewers of a specific page), creating these audiences by keyword will build an audience of people who read all pages that included a word in the URL.
This is a clear signal for showing interest in that topic. I can then target these people to promote the related training.
Segment People by Website or Section
Another way I use this is to segment my visitors by website or section. There are a couple of specific examples of this.
First, I use the same pixel on both jonloomer.com and powerhittersclub.com, my membership website. I can isolate traffic to one of them by using the domain when creating the audience.
![Website Custom Audience by Specific Page](https://www.jonloomer.com/wp-content/uploads/2022/02/Screen-Shot-2022-02-23-at-10.48.12-AM-700x434.png)
An argument can be made that my most valuable website visitor is someone who is active on my membership site.
I also have a section of this website that is dedicated to my podcast (pubcast.jonloomer.com). I realize that podcasts aren’t for everyone. But, if you’ve visited a page of my website that includes “pubcast” in the URL, it’s a good sign that you’re into that kind of thing.
So, I’ll create that audience.
![Website Custom Audience by Specific Page](https://www.jonloomer.com/wp-content/uploads/2022/02/Screen-Shot-2022-02-23-at-10.50.56-AM-700x433.png)
I can then target these people when promoting individual episodes.
Your Turn
I hope this gives you some ideas. Are there any other ways that you utilize website custom audiences by specific pages?
Let me know in the comments below!