
Meta advertisers are constantly on a quest for good results. But sometimes those results can be too good to be true. Here’s what to do…
Meta advertisers are constantly on a quest for good results. But sometimes those results can be too good to be true. Here’s what to do…
If you aren’t using Compare Attribution Settings in Ads Manager, you are missing out on important context — and extra conversions.
Meta rolls out Engaged-View Attribution to count conversions that result from deeper engagement with skippable video ads. Details here…
The Attribution Setting controls how your ads are delivered and how conversions are reported. It’s not straightforward. This guide will help.
Meta is bringing back 28-day click attribution! Here are the details on where to find it and what it means for your advertising…
Feel like you're always one step behind? Subscribe to Jon's blog for regular Meta advertising tutorials, news, and case studies.