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You can use bid strategies to help control how Facebook spends your budget in the ad auction, potentially to get great results. Here’s how.
You can use bid strategies to help control how Facebook spends your budget in the ad auction, potentially to get great results. Here’s how.
If you want more control over your Facebook campaign, you can use a Minimum ROAS bid strategy while optimizing for Value. Here’s how…
This article captures a variety of quick reference Facebook one-sheeter guides, covering different topics related to advertising on Facebook and Instagram.
Advertisers can use Facebook ad bid strategies to get the lowest cost or set a target cost that may be better for scaling to higher budgets. Here’s an explanation of how and when to use both…
Facebook has made some rather big changes to bidding within ad sets. Is oCPM or Optimized Cost Per 1,000 Impressions bidding dead? Let’s look closer.
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.