You can use bid strategies to help control how Facebook spends your budget in the ad auction, potentially to get great results. Here’s how.
Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap
How to Use Minimum ROAS Facebook Bid Strategy
If you want more control over your Facebook campaign, you can use a Minimum ROAS bid strategy while optimizing for Value. Here’s how…
A Short Reference of Facebook One-Sheeter Guides
This article captures a variety of quick reference Facebook one-sheeter guides, covering different topics related to advertising on Facebook and Instagram.
Facebook Ad Bid Strategies: Lowest Cost and Target Cost
Advertisers can use Facebook ad bid strategies to get the lowest cost or set a target cost that may be better for scaling to higher budgets. Here’s an explanation of how and when to use both…
Facebook Ads Bidding Changes: Optimization, Charging and oCPM
Facebook has made some rather big changes to bidding within ad sets. Is oCPM or Optimized Cost Per 1,000 Impressions bidding dead? Let’s look closer.
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