There are four different ways that Meta might expand an audience beyond your targeting inputs. But how much does that audience expand?
How Much Does Meta Expand Your Audience?
The Future of Meta Ads Targeting
To predict the future of Meta ads targeting, start with where we’ve been and current trends. These changes are not only possible, but likely.
How to Approach Meta Ads Targeting Now
Meta advertising has changed significantly during the past few years. You can’t continue to approach targeting the way you did before.
How Advantage+ Audience Works
What is Advantage+ Audience? It’s the future of Meta ads targeting. Here’s how it works and how it’s different from what you’ve used so far.
Should You Automatically Apply Delivery Recommendations?
Meta wants to automate adjustments to your campaigns to improve results by automatically accepting delivery recommendations. Should you?
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The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my short-form videos. I publish a 1-minute video with a short blog post three days per week.
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Jon Loomer
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The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
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Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” A new episode is published every Wednesday on your favorite podcasting platform.
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Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
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