
Meta will begin enforcing restrictions on customer list custom audiences for employment, housing, and financial products and services…
Meta will begin enforcing restrictions on customer list custom audiences for employment, housing, and financial products and services…
After more than 10 years, I’ve discovered that Meta doesn’t define click attribution the way I thought it did. It took a test to uncover it.
This is a helpful guide that outlines the recommended aspect ratios by ad placement, which often conflict with what Meta requests.
Remarketing is mostly unnecessary because it happens naturally using Meta’s algorithmic targeting. There are exceptions when it makes sense.
Meta ads targeting and optimization has a fatal flaw related to how Meta searches out the people likely to perform our desired action…
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