Many consultants have asked me how to set up separate Facebook advertising accounts for different clients to keep billing, ads and reports separate.
Facebook Ads Reports: A Tour of a Powerful New Tool
Facebook has updated their ads reporting tool, and it can be incredibly powerful for advertisers. Here is a detailed overview of the features.
Facebook Conversion Specs: How to Optimize for Page Post Ad Actions
Most advertisers do not realize that they can customize the way their Facebook ads are optimized through the use of conversion specs. Here’s how…
Facebook Ads Tip: How to Create a Dark or Unpublished Facebook Post
Advertisers now have the ability to create an unpublished or “dark” post that can be promoted in the News Feeds of Fans. Here’s how…
Facebook Lookalike Audiences: A Complete Guide
Lookalike audiences allow you to target cold audiences of people who are similar to your current customers using Meta ads. Here’s how…