A look at my evolution from heavy remarketing to algorithmic targeting, and how Audience Segments gave me the proof I needed to trust it.
2. Why Audience Segments Matter
1. History of Audience Segments
A history of Audience Segments, from Advantage+ Shopping to all Sales campaigns, and why this feature changed how I view targeting control.
When to Restrict Your Audience in Meta Advertising
When should you restrict your Meta ads audience? Learn when it makes sense for age, gender, detailed targeting, lookalikes, and remarketing.
When Your Targeting Inputs Are Only Suggestions
Most targeting inputs in Meta ads are only suggestions. Learn what you can control, what you can’t, and why it matters.
Modern Targeting: Mini-Course Outline
How Meta targeting evolved from full control to algorithms, why old tactics fail today, and what modern targeting really means.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
SubscribePHC
Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
SubscribeOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
SubscribePodcast Widget
The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
Listen Now
