Facebook is rolling out Advantage Custom Audiences. This could be good, but be ultra careful about how it’s used. Here’s why…
New B2B Targeting Options for Facebook Ads
Meta recently revealed several new options for B2B targeting to help isolate business decision-makers. Here’s how it works…
The Interests That Facebook Advertisers Can Use to Target You
Recent studies indicate 30% of interests used by Facebook advertisers for targeting are inaccurate. So what interests are used to target you?
Study Suggests 30-Percent of Facebook Interests Are Inaccurate or Irrelevant
A recent study suggests that about 30-percent of Facebook interests used for ad targeting are inaccurate. Here’s what was found…
10 Facebook Website Custom Audience Strategies
I use website custom audiences in 10 primary ways using base methods, standard events, and custom events. Here’s exactly what I do…