Facebook ad targeting has become even more powerful with the addition of Partner Categories. Here’s what they are and how to use them…
Facebook Partner Categories: Ad Targeting Becomes More Powerful
Facebook Lookalike Audiences: A Complete Guide
Lookalike audiences allow you to target cold audiences of people who are similar to your current customers using Meta ads. Here’s how…
Facebook Graph Search, Ad Targeting and Champagne with Emeric Ernoult
Jon sits down at the pub with AgoraPulse CEO Emeric Ernoult to discuss Facebook Graph Search and Facebook ad conversion tracking with offsite pixels.
Facebook Advertising Guidelines: Targeting
Are you trying to promote alcohol, a dating service or adult product on Facebook and had your ad rejected? It may have been due to targeting.
Facebook Custom Audiences: Target Facebook Ads by Email List
Advertisers can now serve Facebook ads to current customers based on email and phone number lists. Here’s how, complete with a video tutorial.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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