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**STRATEGIC AUDIT** Hire Jon for a senior-level review of your problem account

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10 Powerful Facebook Ad Tools and Features Used by Successful Marketers

June 25, 2013 by Jon Loomer - 22 Comments

Whether you’re an advanced marketer or want to be one, this post is for you. Here are 10 Facebook ad tools and features used by successful marketers.

Filed Under: Meta Advertising

Tagged With: Ad Copy and Creative, Attribution, Meta Advertising - General, Targeting

FBX: How to Create Retargeted Facebook Ads with AdRoll

May 8, 2013 by Jon Loomer - 14 Comments

AdRoll Free Trial

FBX is a powerful way for businesses to target Facebook users after visiting their websites. Here’s how to get started on AdRoll with a $60 free trial.

Filed Under: Meta Advertising

Tagged With: Targeting

FBX: How to Create Retargeted Facebook Ads with PerfectAudience

May 6, 2013 by Jon Loomer - 26 Comments

FBX Facebook Exchange

FBX, Facebook’s ad retargeting product, isn’t just for the big brands. Here’s how you can create your own FBX campaign with PerfectAudience…

Filed Under: Meta Advertising

Tagged With: Targeting

What is FBX and What Does it Mean for Marketers and Users? [VLOG #17]

April 25, 2013 by Jon Loomer - 9 Comments

vlog fbx

What does FBX mean to you as a Facebook marketer and user? It’s not just for the biggest of brands now. Check out this week’s video blog for more!

Filed Under: Meta Advertising

Tagged With: Targeting

How to Create a Saved Audience in Facebook Power Editor

April 22, 2013 by Jon Loomer - 14 Comments

Facebook Saved Audiences

Make the creation of Facebook ads infinitely easier by using Saved Audiences, also known as Saved Target Groups, within Power Editor. Here’s how…

Filed Under: Meta Advertising

Tagged With: Targeting

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Ad Briefs Library

Ad Briefs Library
Jon Loomer

A LIVING reference to Meta Advertising

My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.

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Modern Targeting: Free Mini-Course

Modern Targeting: Free Mini-Course
Jon Loomer

Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.

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Power Hitters Club
Jon Loomer

BOOST your Meta Advertising Skills

The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.

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Meta Andromeda: Free Mini-Course

Meta Andromeda: Free Mini-Course
Jon Loomer

A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.

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Audience Segments: Free Mini-Course

Audience Segments: Free Mini-Course
Jon Loomer

Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.

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Cornerstone Advertising Tips

Cornerstone Advertising Tips
Jon Loomer

Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.

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The Pubcast with Jon Loomer

Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.

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Jon Loomer Digital
For Advanced Facebook Marketers
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  • Work With Me
    • Account Audit
    • One-on-One
    • Membership Info
    • Ad Briefs Library
    • Agencies
  • FREE
    • Meta Andromeda
    • Modern Targeting
    • Audience Segments
    • Cornerstone Tips
    • The Loop
  • Podcast
    • The Pubcast
    • Podcast Alerts
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