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**STRATEGIC AUDIT** Hire Jon for a senior-level review of your problem account

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Facebook Promoted Posts: A Proven Strategy to Target Fans and Non-Fans

August 26, 2013 by Jon Loomer - 42 Comments

Facebook Promoted Post

Don’t use that Boost Post button! But here’s a detailed, step-by-step tutorial on how to properly target Fans and non-Fans without breaking the bank.

Filed Under: Meta Advertising

Tagged With: Ad Copy and Creative, Targeting

How I Got 35X ROI on Facebook Ads

August 21, 2013 by Jon Loomer - 29 Comments

Facebook Ads ROI

Do Facebook ads return a positive ROI? You’re dang right they do, and the past 30 days provides overwhelming proof. Here is an overview of what I did.

Filed Under: Meta Advertising

Tagged With: Attribution, Targeting

How to Build a Facebook Audience From Scratch

July 11, 2013 by Jon Loomer - 28 Comments

How to Build a Facebook Audience from Scratch

Want to quickly go from no audience to authority with your Facebook Page? Follow this very thorough guide to start building your audience today!

Filed Under: Meta Advertising

Tagged With: Organic Facebook and Instagram, Targeting

How to Target a Facebook Ad at Your Email List in Power Editor

July 3, 2013 by Jon Loomer - 3 Comments

I answered a very complicated question about Facebook ads in four minutes. But I also was able to answer a few more questions!

Filed Under: Meta Advertising

Tagged With: Targeting

How to Use Facebook to Increase Website Traffic

June 27, 2013 by Jon Loomer - 24 Comments

Facebook Drive Website Traffic

Looking to increase traffic to your website with Facebook? That’s the topic of this week’s video blog. Do these things!

Filed Under: Meta Advertising

Tagged With: Targeting

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Ad Briefs Library

Ad Briefs Library
Jon Loomer

A LIVING reference to Meta Advertising

My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.

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Modern Targeting: Free Mini-Course

Modern Targeting: Free Mini-Course
Jon Loomer

Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.

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Power Hitters Club
Jon Loomer

BOOST your Meta Advertising Skills

The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.

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Meta Andromeda: Free Mini-Course

Meta Andromeda: Free Mini-Course
Jon Loomer

A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.

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One-on-One Training

Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.

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Audience Segments: Free Mini-Course

Audience Segments: Free Mini-Course
Jon Loomer

Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.

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Cornerstone Advertising Tips

Cornerstone Advertising Tips
Jon Loomer

Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.

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The Pubcast with Jon Loomer

Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.

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Jon Loomer Digital
For Advanced Facebook Marketers
Email: [email protected]
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  • Work With Me
    • Account Audit
    • One-on-One
    • Membership Info
    • Ad Briefs Library
    • Agencies
  • FREE
    • Meta Andromeda
    • Modern Targeting
    • Audience Segments
    • Cornerstone Tips
    • The Loop
  • Podcast
    • The Pubcast
    • Podcast Alerts
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