1. History of Audience Segments
2. Why Audience Segments Matter
3. Define Your Engaged Audience
4. Define Your Existing Customers
5. Breakdown by Audience Segments
6. How to Use Audience Segments
Free Mini-Course
So Meta Reaches the Right People. But How?
Audience Segments showed you that Meta already prioritizes your remarketing audiences automatically. But there’s a reason that’s possible now — and it’s called Andromeda. It’s Meta’s retrieval engine, and it’s why your creative is the new targeting. In my free Andromeda mini-course, I cover what it actually is (most advertisers get this wrong), what it isn’t, and how to use creative diversification to reach the right people without touching a single audience setting.
