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When and how should you optimize for actions or use CPC, CPM or Daily Unique Reach? Here’s a guide to help you understand when to use each…
When and how should you optimize for actions or use CPC, CPM or Daily Unique Reach? Here’s a guide to help you understand when to use each…
Brands are posting more frequently than ever on Facebook, and this can lead to both a positive and negative effect on organic reach. Here’s how…
Facebook is adding some powerful ad targeting options: target by physical address, people who live in a location, recently in a location or traveling.
Not sure which groups of people you should target with your Facebook ads? Here’s a priority list of 13 audiences you should consider targeting and why.
Facebook is rolling out relevance scores to help advertisers understand what is and isn’t working. Here’s what it means for your ads…
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.