Not all website visitors are created equal. In this post, I detail eight methods you can use to target the highest quality visitors.
Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager
You can create a custom Facebook event for people who watched embedded YouTube videos on your website using Google Tag Manager. Here’s how…
How to Optimize For and Track Facebook Custom Events
Until now, advertisers were unable to optimize for or track Facebook custom events without mapping to custom conversions. That’s changed…
Where Are My Client’s Hidden Facebook Events?
When configuring Facebook web events for Aggregated Event Measurement, are you noticing hidden events? Here’s why and what to do…
How to Share Facebook Custom Conversions
If you need access to a custom conversion for optimization, reporting, or configuring events, it needs to be shared. It’s not that easy…