You must set up Meta Conversions API. The best way is the API Gateway, but it can be expensive. That changes if you use Stape. Here’s how…
Meta Conversion Events, Deduplication, and Conflicting Reporting
Data within your Events Manager, custom conversion overview, and Ads Manager will never match up and it’s due to TWO types of deduplication.
Testing Zaraz to Set Up Facebook Conversions API
Zaraz may be a great API Gateway alternative for setting up the Facebook Conversions API affordably using timer and scroll depth triggers.
How to Set Up Conversions API with Facebook for WordPress Plugin
Have you struggled to get the Facebook Conversions API going? You can set it up easily with a free WordPress plugin.
Create a Facebook Ads Audience Based on Event Frequency
You can isolate your most valuable website visitors by creating audiences of people based on web event frequency. Here’s how…