I use custom web events that fire for quality traffic activity, video engagement, and audio player clicks on my site. Here’s what I use…
Importance of the Facebook Conversions API
In this post, I clear up what the Facebook Conversions API is, why it’s important, some misconceptions related to iOS 14, and more.
How to Set Up Facebook Conversions API Using Conversions API Gateway
The Conversions API Gateway is one of few solutions that most advertisers can use for setting up the Facebook Conversions API. Here’s how…