The overwhelming sentiment from brands is that they aren’t reaching the News Feeds of their fans. So how do you explain these results?
New Facebook Advertising Campaign Structure: The Addition of Ad Sets
Facebook has updated the advertising campaign structure to include a third level, ad sets. Here’s everything you need to know…
Facebook Did Something and Marketers Will Screw it Up
News Flash: Facebook released a new feature and bad marketers will find a way to completely screw it up. Time for a rant…
Ultimate Guide: Facebook Insights Glossary of Terms [Infographic]
Every important Facebook Insights term — popular and obscure — in one infographic, broken down into Reach and Impressions, Engagement and Fan Data.
How to Sell on Facebook [Video]
In this video I cover How to Sell on Facebook using targeted audiences, sharing content, and collecting email addresses.