Meta’s campaign construction flow is unnecessary cluttered and complex. This is a proposal for how it could be simplified and improved.
A Guide to Custom Metrics in Meta Ads Manager
Custom metrics are a great way to create metrics that are unique to your performance measurement through the use of formulas. Here’s how…
16 Cornerstone Meta Advertising Guides
This is a collection of 27 total cornerstone Meta advertising guides on 16 critical topics. You can’t read this in one sitting. Bookmark it!
A Guide to Automated Rules
Use Automated Rules to automatically apply changes to your advertising to improve performance and increase efficiency. Here’s how…
Opportunity Score in Meta Ads Manager
Meta is rolling out Opportunity Score to Ads Manager, which represents how optimized your campaigns, ad sets and ads are. Here’s how it works.