Facebook can automatically detect events on your website based on contextual clues. Here’s what you need to know about Automatic Events…
Pixel Traffic Permissions: Block and Allow Lists
You can create block and allow lists to manage the domains that send data from your pixel. Here’s the difference and how to do it…
Create a Facebook Ads Audience Based on Event Frequency
You can isolate your most valuable website visitors by creating audiences of people based on web event frequency. Here’s how…
10 Facebook Website Custom Audience Strategies
I use website custom audiences in 10 primary ways using base methods, standard events, and custom events. Here’s exactly what I do…
Importance of the Facebook Conversions API
In this post, I clear up what the Facebook Conversions API is, why it’s important, some misconceptions related to iOS 14, and more.