Most advertisers do not realize that they can customize the way their Facebook ads are optimized through the use of conversion specs. Here’s how…
Facebook Ads Tip: How to Create a Dark or Unpublished Facebook Post
Advertisers now have the ability to create an unpublished or “dark” post that can be promoted in the News Feeds of Fans. Here’s how…
Facebook Lookalike Audiences: A Complete Guide
Lookalike audiences allow you to target cold audiences of people who are similar to your current customers using Meta ads. Here’s how…
Facebook Ads: The Metric for Measuring Success and ROI
Chances are that if you’re like typical advertisers measuring Facebook ad success, you’re doing it wrong. Here’s how to do it and why.
The Problem with Facebook’s 20-Percent Text in Ad Images Rule
Facebook has recently established a rule that prohibits more than 20-percent text in mages used in News Feed ads. Great, but here’s the problem…