Here is a step-by-step process for creating a Facebook ad campaign to sell product that doesn’t exhaust your audience and keeps on working…
New Facebook Pixel: Audiences, Custom Conversions and Standard Events
The new Facebook pixel confuses most marketers. Here’s a closer look at the old pixel, new pixel, audiences, Custom Conversions and Standard Events…
Facebook Ads Testing: The Keys to Finding Success
What bidding method is best? When do you optimize for website clicks or conversions? These and other questions are explored in this post on testing…
Facebook Ads Bidding Changes: Optimization, Charging and oCPM
Facebook has made some rather big changes to bidding within ad sets. Is oCPM or Optimized Cost Per 1,000 Impressions bidding dead? Let’s look closer.
How to Sync Facebook Lead Ad Contacts With Your CRM
While Facebook lead ads are great, you have to manually export and import leads into your CRM without a third party solution. Here’s how I do it…